AI Insights · Timothy · April 2024
Top 5 Beauty Retail Apps on iOS in Ireland: Q1 2024
Discover the performance of the top 5 beauty retail apps on iOS in Ireland for Q1 2024, including download trends and active user metrics.
The first quarter of 2024 has shown varied performance among the top beauty retail apps on iOS in Ireland. Here, we delve into the download trends and active user metrics for the top 5 apps: LOOKFANTASTIC: Beauty & Makeup, BEAUTY BAY, CHARLOTTE TILBURY, Notino: profumi e cosmetici, and Lush Fresh Handmade Cosmetics.
LOOKFANTASTIC: Beauty & Makeup saw fluctuating weekly downloads, starting at 1.7K in early January and peaking at 1.7K again in late February. By the end of March, downloads were at 1.4K. Active users for this app began at 6K at the start of the quarter and saw a decline to around 5.3K by the end of March.
BEAUTY BAY experienced a more stable trend in weekly downloads, with numbers ranging from 300 to 600. The highest download count was 612 in mid-February. The app's active user base started at 2.9K and remained relatively stable, ending at 2.5K in the last week of March.
CHARLOTTE TILBURY had a notable spike in weekly downloads in late February, reaching 707, up from a low of 112 earlier in the month. Active users also showed a positive trend, increasing from 2.4K in January to 2.8K in early March, before stabilizing at 2.7K.
Notino: profumi e cosmetici showed moderate weekly download numbers, peaking at 444 in late January. Active users for this app started at 1.2K and saw a slight decline, ending the quarter at 987.
Lastly, Lush Fresh Handmade Cosmetics exhibited a steady increase in weekly downloads, reaching a high of 163 in mid-March. Active users saw an increase from 136 at the start of the quarter, with a peak of 156 in mid-March, before settling at 122 by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.